Man Fashion: Levi's Way to Reveal Your True Beast

Yesterday, I received a mail from Scarlett, one of my blog reader, who shared a very creative campaign by Levi's 501. Here how it's go.

In the spirit of their “Live Unbuttoned” global campaign, Levi’s gets personal and asks you to Unbutton Your Beast.


From the website, You can create, customize, and send your beast to your friends and family. Whether it’s Sock Nasty, Paul the Pincher, or Saucy Sal, you can choose the beast that best reflects your unbuttoned self. Then select the pre-made message or instantly record your own via phone. Once you’re done, get ready to share your beast and shock your loved ones.

Check out more on Levi's "Unbutton Your Beast" website.

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